Our Applications

Powerful tools designed to transform data into actionable insights

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Data Architecture

Interactive data architecture diagrams showcasing the complete iD Mobile analytics ecosystem with detailed component exploration and data flow visualization.

Interactive Zoom/Pan Detailed Modals Responsive
Open Interactive Diagram View Flow Diagram
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iD Advisor App

Advanced customer analytics dashboard providing comprehensive insights into customer behaviour, churn risk, profitability, and engagement metrics with real-time data integration.

Customer Analytics Risk Assessment Real-time Data Interactive Dashboards
Open Advisor App Documentation
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iD Genie AI

Intelligent conversational AI powered by Claude, enabling natural language data analytics with SQL code generation, multi-agent capabilities, and complete analytical transparency.

Natural Language Claude AI SQL Generation Multi-Agent
Open Genie AI Documentation

Strategy & Guidelines

Strategic frameworks and customer journey documentation for effective engagement

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Profit Model

Comprehensive Sales Acquisition Cost (SAC) framework capturing all customer acquisition costs across channels, contract types, and promotional activities for accurate profit analysis.

Sales Costs Channel Analysis Cost Attribution Profit Framework
View Profit Model View CLV Analysis
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Customer Lifetime Value

Predictive CLV methodology combining survival analysis with dynamic revenue forecasting to calculate expected financial return from each customer over their lifetime.

Survival Analysis Revenue Forecasting Dynamic Pricing Financial Modelling
View CLV Analysis View Net Cash Data
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Net Cash Position Analysis

Interactive timeline visualisation showing real profit/loss accumulation by device tier. Watch actual net cash position progression across contract lifecycles with animated data display.

Real-time Data Interactive Timeline Device Tier Analysis Profit Tracking
View Analysis
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Contact Strategy

Comprehensive contact strategy matrices defining when and how to engage customers based on segment classification and churn risk levels, with detailed treatment recommendations.

Customer Segments Risk Assessment Treatment Rules Decision Matrix
View Strategy Matrix See Timeline
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Customer Journey Timeline

Interactive 24-month customer journey visualization showing strategic contact points, offer management, and treatment timing based on contact strategy matrix rules.

Interactive Timeline Journey Mapping Contact Points Offer Management
Explore Timeline View Strategy
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Hightouch Implementation Plan

Composable CDP & AI Decisioning Platform implementation plan for intelligent offer management, replacing manual segment management with real-time, AI-powered recommendations.

CDP Platform AI Decisioning Databricks Integration Implementation Roadmap
View Implementation Plan View Offer Strategy
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Project Lantern

Self-Serve Reporting & AI Enablement delivery plan for Omni Analytics platform, empowering business functions with on-demand analytics and intelligent insights.

Self-Serve Analytics AI Enablement Omni Platform Project Delivery
View Project Plan View Data & AI Function